During the 2008 US elections I was living in the United States. I saw countless ad campaigns that disparaged the speaker’s opponents with allegations of every kind, on both federal and state levels. Some of these allegations were true, though exaggerated, and others were wildly fallacious. One could hardly help but notice how infrequently the candidates actually spoke about themselves or where they stood on issues.

I rapidly realized that in a country where few voters would take the time to seek out the truth about how their chosen candidate had voted or the changes he or she had made in the positions they currently held, these short television ads were going to be the basis of the decisions they made. These campaigns were no longer about who had the best ideas, the best track record or the most promising history. It was about who had the nicest suit, the fullest head of hair and the most entrancing manner of speaking. It was all a show.
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