Social Media and the Federal Election
Friday, November 28th, 2008Every candidate attempts to obtain 4 levels of commitment from voters through the running of their campaign:
i) A vote for the candidate
ii) A commitment to “soft” campaigning for the candidate (speaking with friends, family)
iii) A commitment to “hard” campaigning (volunteering for the campaign: fundraising, going door to door, putting up signs)
iv) Financial support (donations)
Based on the recent Federal election, it would appear that candidates in Canada are having a hard time getting the first commitment out of Canadians.Tamir Birk reminds us that at 59.1%, the 2008 Federal election had the lowest voter turnout in Canadian history.
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