
One thing that seems to come up when the spotlight shines is the question of how one wants to be seen. The spotlight is only a few short months from shining on Vancouver during arguably the most impressive show of athleticism in the world. The pressure of hosting the Olympics comes from a need to showcase the country’s personality and promise. But what is the image that Canada has chosen, and more importantly who has defined it?
The Vancouver Organizing Committee (VANOC) has been guided through the process by 20 individuals nominated by the Federal Government, the Province of Vancouver, the City of Vancouver, the Resort Municipality of Whistler, the Canadian Olympic Committee, the Canadian Paraolympic Committee and the local First Nations. The Chair of VANOC is Jack Poole, a prominent Vancouver businessman who is involved in everything from marinas to golf courses, malls and car dealerships. The remaining members of the board of directors are in business, finance, politics and athletics. Our elected politicians have entrusted these people to make decisions that will determine how the world views this country.
VANOC has set its values as Team, Trust, Excellence, Sustainability and Creativity. This reads like a list of most corporate values, values which one cannot help but wonder what would happen if the choice came between making a profit or having environmental sustainability – a look at Alberta’s oil and gas industry would seem to indicate a clear answer.
VANOC has chosen to showcase the multiculturalism that Canada has been famous for. Canadian musicians, dancers and artists have been slated to perform their various acts at locations around the city during the Olympics. From rappers, to Ugandan Dance troops to Jazz musicians – Canada is hoping to prove that they can offer a lot to the international artist community.
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