Canada’s ‘Own the Podium’ Program Yields Golden Dividends at Vancouver 2010 Olympic Winter Games
Saturday, March 6th, 2010
Team Canada wins gold in Women's Hockey (photo: AP)
The Vancouver 2010 Olympics are now over, with the nation receiving a classic showdown of hockey supremacy in the form of the men’s gold medal game between arch rivals Canada and the United States to top things off.
A little more than a week ago, with the medal count looking very different than it did at the end of the Games, Canada’s much trumpeted and controversial ‘Own The Podium’ campaign was enduring a litany of criticisms that it had failed to produce the Olympic hardware that it was specifically designed for.
‘Arrogance,’ many said, ‘unrealistic,’ ‘overreaching,’ ‘doomed to failure,’ were among the chants coming from both domestic and international skeptics for whom the program was a contentious and decidedly un-Canadian effort to dare secure more medals for this country at a Winter Olympics than ever before.
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