Now we’ve got Alberta’s health officials telling people to relax and take it easy if they’re not in a high-risk category; Dr. André Corriveau, Alberta’s Chief Medical Officer of Health went on to say, “…we plan to have everyone vaccinated by Christmas.” Hang on a second… did he say Christmas? BY CHRISTMAS! Holy Mother and all the Saints! What’s going on? I better check the Public Health Agency of Canada’s site. Oh my Lord! CHRISTMAS! It wasn’t a mistake.

It looks like Ontario, Saskatchewan, Manitoba, New Brunswick, and B.C. are all suffering from Glaxo-Smith Kline’s production “hiccup.” The vaccine producer is unable to keep up with the demand for its product. It’s hard to blame the people who are making the stuff for not keeping up with a demand that wasn’t even there a couple of short weeks ago, but what about the bunch who sounded the alarm?

I would like suggest something to the communications department of Health Canada in the event that we face similar future emergencies. Please think your messaging strategy through thoroughly before you carry it out. When dealing with a highly emotional/stressful topic (like the H1N1 pandemic) consider the most likely, as well as the less probable, effects that your words will have on the target audience – and then tailor your messages to dispel anxiety rather than provoke it. Oh yeah, one more thing: Never tell your audience to get vaccinated when there’s no vaccine in the larder; that’s just asking for trouble.

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2. Why People Don’t Need to Fear the H1N1 Vaccine Just to be clear, I enjoy a good conspiracy theory...
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Tags: alberta, h1n1 vaccine, swine flu

This entry was posted on Monday, November 2nd, 2009 at 8:42 am and is filed under health. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.